Wednesday, July 22, 2009
To anyone that doubted that REAL public media (Internet & YouTube) could make a difference - Learn the lesson from United Airlines.
"United Breaks Guitars" could be the opening act of any and all Customer Relations Trainings. It's also a great song with a crisp and clear message.
After 50.000 YouTube hits United repented only too late - as the video has now been watched by millions and millions and also been featured on CBS, CNN, Rolling Stone and many other news channels. One Ms Irlweg at United is not too happy, and you must wonder how many executives had to go...
If your claim is fair - and you got the talent - go for it.
How appropriate to recap the J.F.K. quote: "An error does not become a mistake until you refuse to correct it"
Dave is for his cunning resolve hereby awarded an honorable membership of ProALL.
We should make a movie on Eon, that would be easy, plenty of storyboards out there, read about some of them in the right column at ProALL.
Posted by Anders Paulsson at 7/22/2009 07:21:00 AM